Brand Identity
May 2025

Puppy Sphere Projects

Puppy Sphere Rebrand

Brand Identity Marketing Systems

Complete brand transformation unifying 12+ markets with a zen-inspired visual system, comprehensive guidelines, and scalable marketing operations.

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Puppy First: Ethical Brand Campaign

Campaign Strategy 360° Experience

National ethics-focused campaign positioning Puppy Sphere as the industry leader in responsible puppy sourcing and welfare advocacy.

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During my time with Puppy Sphere, two of the major initiatives I led transformed the brand from a fragmented pop-up into a cohesive national wellness movement.