Environmental Design
Oct 2024

Electric Hydrogen

Electric Hydrogen Devens Gigafactory Exterior
Photography: Ella Pravetz
Devens Gigafactory

Transforming industrial spaces into immersive brand experiences

Project Overview

Transforming industrial facilities into investor-ready experiences

Client
Year

2024

Services
  • Creative Direction
  • Project Management
  • Environmental Design
  • Vendor Coordination
  • Installation Oversight
Deliverables
  • Wall Graphics
  • Wayfinding Signage
  • Iconography
  • Photography

The Context

Electric Hydrogen builds the world's most powerful electrolyzers. Their San Jose facilities regularly host investors, financiers, policymakers, and industrial customers who need to understand EH2's market credibility and ability to execute at scale.

The Challenge

Transform raw industrial spaces into a sequential tour experience that balances technical accuracy with investor messaging, while meeting IP, safety, and brand requirements.

Sequential Experience Guide visitors through the story as they move through the space
Technical Accuracy Balance engineering precision with investor messaging
Multi-Channel Assets Graphics and photography for environments, web, and marketing
Scalable System Cohesive design language for future facilities
The Solution

How we transformed the space

We created a unified environmental design system—wall graphics, wayfinding, iconography, and photography—to transform EH2's facilities into a clear, investor-ready brand experience.

Electric Hydrogen environmental graphics wall mockup
Environmental graphic texture detail

Environmental Graphics

Large-scale wall graphics, timelines, and technical storytelling

Wayfinding signage example

Wayfinding & Signage

Clear navigation systems integrated with safety requirements

Electric Hydrogen icon system

Visual System Expansion

Scalable iconography and design language for future facilities

Process

From discovery to delivery

Phase 01

On-Site Discovery

Conducted comprehensive facility walkthroughs to understand spatial flow, lighting conditions, tour sequencing, and visitor decision points. Documented dimensions, surfaces, and physical constraints.

Facility walkthrough
Space documentation
Measurement phase
Site analysis
Phase 02

Concepting & Ideation

Explored multiple design directions through hand sketches, rough layouts, script writing, and initial timeline planning to establish visual hierarchy, composition, messaging flow, and project milestones.

Initial hand sketches
Project timeline planning
Content scripting
Project tracking
Phase 03

Digital Development

Translated concepts into high-fidelity digital mockups using Figma, incorporating brand guidelines, photography, and technical specifications.

Figma design board
Figma Mockups & Refinement
Phase 04

Presentation & Mockups

Created high-fidelity mockups and presentation materials to visualize the final environmental graphics in context, enabling stakeholder alignment before production.

Core values presentation
Wall Concept Presentation
Phase 05

Final Design & Distribution

Finalized all design concepts, prepared production files, and coordinated with vendors to execute the installation across both facilities.

Core values wall mockup
Final Wall Concepts & Execution
Deliverables

Environmental Graphics & Wayfinding

A comprehensive system of wall graphics, signage, and wayfinding that transforms Electric Hydrogen's facilities into branded, investor-ready experiences.

Final Mockups

Professional visualizations showing the environmental graphics in context using on-site photography for accurate lighting and proportions.

Core Values Wall mockup

Core Values Wall

Technology Wall mockup

Technology Wall

Timeline Wall mockup

Timeline Wall

Concept Iterations

Design explorations showing the evolution of wall graphics, timelines, and technical storytelling elements.

Core values concept variation 1

Core Values Concept - Variation 1

Initial exploration of brand values presentation with bold typography and visual hierarchy.

Core values concept variation 2

Core Values Concept - Variation 2

Alternative layout approach exploring different compositional strategies.

Core values concept variation 3

Core Values Concept - Variation 3

Refined iteration testing color balance and messaging hierarchy.

Core values concept variation 4

Core Values Concept - Variation 4

Design exploration focusing on spatial relationships and brand voice.

Core values concept variation 5

Core Values Concept - Variation 5

Final concept iteration synthesizing the strongest elements from previous explorations.

Core values concept variation 6

Core Values Concept - Variation 6

Additional design exploration refining visual language and brand messaging.

Timeline wall concept

Timeline Wall Concept

Initial concept for 25+ foot timeline wall communicating company evolution and key milestones.

Timeline wall mural

Timeline Wall Mural

Final large-format mural design showing refined typography and visual storytelling across the facility.

Technology wall concept

Technology Wall Concept

Concept design highlighting technical innovations and engineering achievements.

Technology wall mural

Technology Wall Mural

Final technology wall showcasing modular electrolyzer systems and specifications.

Custom Iconography System

Comprehensive icon library designed to extend Electric Hydrogen's visual language across technical documentation, wayfinding, and digital applications.

Icon Library

Custom-designed icons maintaining brand consistency while communicating technical concepts, facility navigation, and safety information.

This comprehensive system includes:

  • Environmental & sustainability concepts
  • Technical & facility operations
  • Safety & wayfinding elements
  • Energy systems & infrastructure
  • Modular components for scalability
Custom icon system

Navigation System

Branded signage system integrating directional wayfinding, safety compliance, and accessibility requirements.

Wayfinding signage design

Signage Design

Wayfinding mockup in office environment

Office Installation

Signage mounting detail

Hardware Detail

On-Site Photography

Documenting Innovation at Scale

Professional photography capturing the technical sophistication, industrial scale, and brand presence across Electric Hydrogen's San Jose Pilot Plant and Devens Gigafactory facilities.

Devens production facility wide view

Inside the Gigafactory

State-of-the-art manufacturing environment where innovation meets industrial scale production

Photography by Ella Pravetz

Featured Highlights
Discovery Photography
Material texture

Material Texture

Industrial surface detail study

Equipment detail

Equipment Close-Up

Technical component photography

Technical texture

Surface Detail

Material and finish documentation

Industrial detail

Industrial Detail

Technical system close-up

SJPP technical detail

Technical Detail

System components study

Facility detail

Material Detail

Technical texture study

Photography Applications:

Website & Digital Media
Investor Presentations
Marketing Collateral
Recruiting Materials
Social Media Content