Electric Hydrogen
Transforming industrial spaces into immersive brand experiences
Transforming industrial facilities into investor-ready experiences
2024
- Creative Direction
- Project Management
- Environmental Design
- Vendor Coordination
- Installation Oversight
- Wall Graphics
- Wayfinding Signage
- Iconography
- Photography
The Context
Electric Hydrogen builds the world's most powerful electrolyzers. Their San Jose facilities regularly host investors, financiers, policymakers, and industrial customers who need to understand EH2's market credibility and ability to execute at scale.
The Challenge
Transform raw industrial spaces into a sequential tour experience that balances technical accuracy with investor messaging, while meeting IP, safety, and brand requirements.
How we transformed the space
We created a unified environmental design system—wall graphics, wayfinding, iconography, and photography—to transform EH2's facilities into a clear, investor-ready brand experience.
Environmental Graphics
Large-scale wall graphics, timelines, and technical storytelling
Wayfinding & Signage
Clear navigation systems integrated with safety requirements
Visual System Expansion
Scalable iconography and design language for future facilities
From discovery to delivery
On-Site Discovery
Conducted comprehensive facility walkthroughs to understand spatial flow, lighting conditions, tour sequencing, and visitor decision points. Documented dimensions, surfaces, and physical constraints.
Concepting & Ideation
Explored multiple design directions through hand sketches, rough layouts, script writing, and initial timeline planning to establish visual hierarchy, composition, messaging flow, and project milestones.
Digital Development
Translated concepts into high-fidelity digital mockups using Figma, incorporating brand guidelines, photography, and technical specifications.
Presentation & Mockups
Created high-fidelity mockups and presentation materials to visualize the final environmental graphics in context, enabling stakeholder alignment before production.
Final Design & Distribution
Finalized all design concepts, prepared production files, and coordinated with vendors to execute the installation across both facilities.
Environmental Graphics & Wayfinding
A comprehensive system of wall graphics, signage, and wayfinding that transforms Electric Hydrogen's facilities into branded, investor-ready experiences.
Final Mockups
Professional visualizations showing the environmental graphics in context using on-site photography for accurate lighting and proportions.
Core Values Wall
Technology Wall
Timeline Wall
Concept Iterations
Design explorations showing the evolution of wall graphics, timelines, and technical storytelling elements.
Core Values Concept - Variation 1
Initial exploration of brand values presentation with bold typography and visual hierarchy.
Core Values Concept - Variation 2
Alternative layout approach exploring different compositional strategies.
Core Values Concept - Variation 3
Refined iteration testing color balance and messaging hierarchy.
Core Values Concept - Variation 4
Design exploration focusing on spatial relationships and brand voice.
Core Values Concept - Variation 5
Final concept iteration synthesizing the strongest elements from previous explorations.
Core Values Concept - Variation 6
Additional design exploration refining visual language and brand messaging.
Timeline Wall Concept
Initial concept for 25+ foot timeline wall communicating company evolution and key milestones.
Timeline Wall Mural
Final large-format mural design showing refined typography and visual storytelling across the facility.
Technology Wall Concept
Concept design highlighting technical innovations and engineering achievements.
Technology Wall Mural
Final technology wall showcasing modular electrolyzer systems and specifications.
Custom Iconography System
Comprehensive icon library designed to extend Electric Hydrogen's visual language across technical documentation, wayfinding, and digital applications.
Icon Library
Custom-designed icons maintaining brand consistency while communicating technical concepts, facility navigation, and safety information.
This comprehensive system includes:
- Environmental & sustainability concepts
- Technical & facility operations
- Safety & wayfinding elements
- Energy systems & infrastructure
- Modular components for scalability
Navigation System
Branded signage system integrating directional wayfinding, safety compliance, and accessibility requirements.
Signage Design
Office Installation
Hardware Detail
Documenting Innovation at Scale
Professional photography capturing the technical sophistication, industrial scale, and brand presence across Electric Hydrogen's San Jose Pilot Plant and Devens Gigafactory facilities.
Inside the Gigafactory
State-of-the-art manufacturing environment where innovation meets industrial scale production
Photography by Ella Pravetz
Production Environments
Facility Interior
Operational workspace
Material Detail
Surface texture study
Interior Space
Facility environment
Equipment Installation
Technical systems
Workspace Detail
Operational area
Facility Architecture
Vertical perspective
Technical Installation
System integration
Interior Workspace
Operational environment
Material Study
Surface texture analysis
Facility Systems
Technical infrastructure
Devens Gigafactory
Exterior architectural photography
Facility Detail
Architectural elements
San Jose Pilot Plant
SJPP facility documentation
Facility Details
Office Environment
Facility workspace area
Production Area
Manufacturing space
Material Study
Surface texture analysis
Equipment Detail
Technical systems view
Facility Corridor
Circulation space
Technical Systems
Equipment installation
Facility Overview
Wide perspective
Production Detail
Manufacturing close-up
Equipment Area
Technical installation
Technical Equipment
San Jose Pilot Plant detail
System Components
Pilot plant infrastructure
Pilot Plant Detail
San Jose facility systems
Equipment Installation
Technical infrastructure view
Operational Environment
Pilot plant workspace
Facility Infrastructure
Technical installation detail
Material Texture
Industrial surface detail study
Equipment Close-Up
Technical component photography
Surface Detail
Material and finish documentation
Industrial Detail
Technical system close-up
Technical Detail
System components study
Material Detail
Technical texture study