A Misfit Story
What makes someone game 10-12 hours a day to become a pro? A Misfit Story humanizes the outliers—exploring the personal journeys that transformed gamers into champions and connecting audiences to the people behind the screens.
All Episodes
Stories spanning League of Legends, Fortnite, Overwatch, Chess, and more
A Misfit Story - Sencux
August 16, 2018
A Misfit Story - MikyX
March 23, 2018
A Misfit Story - Jay3
October 9, 2021
A Misfit Story - Snifferish
September 24, 2022
A Misfit Story - Hussain
February 22, 2018
A Misfit Story - Vetheo
August 8, 2021
A Misfit Story - Proxyfox
July 15, 2019
A Misfit Story - Hirit
August 16, 2021
A Misfit Story - Sceptic
March 2, 2019
A Misfit Story - Clix
October 31, 2019
A Misfit Story - Aimsey
August 10, 2022
A Misfit Story - Hikaru
January 9, 2023
The Problem We Solved
Transforming how esports teams connect with audiences through unprecedented access and authentic storytelling
The Challenge
The Disconnect: Fans see players compete, but rarely know who they really are.
The Objective: Create emotional attachment to increase viewership and marketability.
The Stakes: Competing for LEC franchising. Define brand vs. top-tier teams.
The Solution
Unprecedented Access: Content only we could make—players' lives, families, stories.
Documentary Format: Intimate series with parents, homes, backgrounds. What made them outliers.
Brand Positioning: Not heroes (Fnatic) or villains (G2)—the anti-heroes.
Lean Production: $1-3K per episode. Storytelling needs access and vision, not budgets.
Business Win: HyperX, Got Milk, Alienware partnerships. Profitable content pillar.
The Emotional Connection We Created
Real viewer reactions proving the series achieved its goal—creating genuine human connection through storytelling
"I love this series. It really helps to get to know the players as humans and identify with them :D"
"awww Mikyx has 3 younger siblings– I now understand his patience with Jankos."
"His mother speaks really good english for someone that lives in such a small village"
"I love this series. It really helps to get to know the players as humans and identify with them :D"
"Wow! His Mum seems to be a truly amazing person! Always liked Hussain alot, now knowing the back story my respect for this guy has grown so much!"
"quality, quality, quality content."
"I didn't expect to cry watching this but I feel like my love for Jay and his family grew so much more"
"Dang bro, didn't think a Jay3 video would ever make me cry, but here we are."
"Dude I cried, this was really touching and it's inspiring that Jay brings his family up like that. Much respect for Jay and his family."
"This is so nostalgic Im almost in tears. Its been a wonderful journey. Great editing with all the details."
"Seeingn Hikaru's journey and his stepfather's role in it is very inspiring"
"Love this! Hikaru has done so much for the game and community!"
Behind the Scenes
A glimpse into the production of A Misfit Story over the years
Defining "Misfit"
How A Misfit Story helped define our brand positioning for LEC franchising
Embrace Your Inner Misfit
"Everyone to a certain extent is a Misfit. We want to empower our fans to embrace what makes them different and sets them apart. We want them to embrace their inner Misfit."
Our Values
Work Hard. Be Kind. Humanity, Humility, Heart and Humor. The People's Team for all Misfits and Outsiders.
Our Tone
Mischievous, dry humor, confident but never cocky. We poke fun but never get mean. Authentic and real.
Our Message
It's okay to be different, to take risks, to challenge the status quo. We bring out who you are.
Our Community
#WeAreMisfits—belonging to something bigger. When we win, you win. Community for our herd.
We're not the heroes or the villains — we're the anti-heroes. The underdogs. The misfits who didn't fit the mold.
Brand Partnerships
Major brands that sponsored episodes of A Misfit Story
"Selfless and giving everything to others, must be a supportplayer :D"